Lock in diaries

Since our last post a couple of weeks back, the world we live in is unrecognisable. You all know that. We remain in awe of the brave people on the frontline, from medics to couriers to supermarket workers. We’re putting some plans together to show our support for them, more on that in a couple of weeks.

If you’re interested in the experience for a boutique English winery like us, we’re today sharing our observations. In some respects we’re very lucky - we don’t have any employees, so there are no salaries / furlough concerns to deal with. However this has hit us, majority of our bottles sold are to the trade. In Spring last year we gained significant momentum. We were thrilled to host wine critics and consumers at the winery, priviliged to be invited to run tastings, meeting a tonne of people to get the word out there about our small business. This spring, those chances to interact are gone - our winery tours are cancelled for the foreseeable and we can’t even see a friend, let alone a prospective customer, and our main sales channel is shut down. How this affects us will depend on how long that all lasts, and we’re working hard to try and adapt our business to survive in this environment. We’ve seen a brilliant amount of support in the past couple of weeks from consumers, which we’ve really appreciated.

The winemaking challenge: If you have visited us, or volunteered, you’ll know already how manual we are at Blackbook. We rely on the support of volunteers to help us at three key stages in the year - harvest, spring bottling and autumn bottling. We are really hopeful social distancing has been largely lifted by harvest or relaxed enough to enable us to welcome volunteers in to help us. Spring bottling however will certainly fall within this period. Thankfully we are well so Sergio can continue to work in the winery, adhering to all safety advice. Yet he may end up doing bottling alone…after a long day of looking after the kids?! The other risk is access to supplies and thankfully we ordered in bottles and corks some months ago so we’re ok for now, but will think about the impact for autumn bottling.

The small business challenge: This has been the fascinating piece to witness, we do not meet criteria for much of the government criteria as we are a supplier to the restaurant / retail bus and not directly there - we’re exploring and seeing how we can get help. We have been thrilled to see many of the companies we use to run our business, like Squarespace, iZettle, the FSB offering support and offers to help us pivot and get through. We’ve also loved the support of the wine community to highlight and promote small businesses that are open and selling, and we’ve been delighted to feature on lists from Jancis Robinson, and Abbie Moulton.

One great initiative next week is the Big English Wine Good Friday - rallied by a range of English Wine Producers and communicators. Check out the #bigenglishwinegoodfriday on instagram and twitter. We are doing a few new offers -

1. Lock in case - One of each of our 6 wines for £105

2. BIGENGLISH - Use “BIGENGLISH” discount code to receive 10% of any 12 bottle case order AND a spot on our first Virtual Winery Tour & Tasting on 18th April.

3. Shipping offers - We are doing 100% free local shipping in postcodes SW4 SW9 SW8 & SW11 and free shipping to mainland UK on 3+ bottle orders.

4. Gift cards - You can support us by now buying gift cards in our shop to give to a friend, these can be redeemed against anything bought in our online shop

Look forward to raising a glass together on Good Friday at 7pm, we’ll be live on instagram

Lynsey & Sergio xx

At least we have good wine…